I was posting and writing every single day and when I look back at those posts now, I laugh. I wanted to take the prettiest, sexiest, coolest outfit pictures and post them thinking he’d be watching.
ARIELLE CHARMAS FULL
They broke up two months later, and she explains, “I went full force with my blog. The Something Navy story began when, at age 22, Charnas - then Arielle Nachmani - started a blog “for all of the wrong reasons.” She had been dating a guy and wanted to impress him. What they wanted, it seems, are “feminine, accessible, elevated basics.” Her namesake brand, which launched independently in 2020 after a collaboration with Nordstrom, now has three storefronts. “As an influencer, my platform has given me the resources to real-life data and feedback by listening to my followers and seeing what they got excited about on my Instagram,” she told Women’s Wear Daily. ” We felt an obligation to use this incredible knowledge to give my followers what they wanted.” Arielle Charnas, also known by her blog-turned-brand name Something Navy, has 1.3 million Instagram followers who want to know the deets on every style she wears and product she uses. Her own brand comes after she created a special collection with Nordstrom in September 2017 in less than 24 hours, that collection (a collaboration with Treasure & Bond) racked up over $1 million in sales. So she obviously took to Instagram her Dad, an Israeli, speaks in Hebrew in her Instagram story: “Arielle didn’t mean for the line to come out on Sukkot, since it’s Yom Kippur I’m asking you all to forgive her and let’s go into the New Year with happiness and love.”) (And yes, there was a bit of drama that she was launching on Sukkot. Now, Charnas is transforming her Instagram fame into an actual business - on Monday, September 24, Charnas is launching her very own clothing line with Nordstrom. It’s hard pin down what, precisely, the ingredients of her secret sauce are (Is it her so-called “authenticity?” Her Jewishness? Her glammed-up familiarity?) - but whatever they are, she’s used it to great success. But I think I follow here mostly because her life is also so aspirational - her adorable kids, her loving husband, her beautiful apartment.įor whatever reason, Charnas is super popular among tons of non-parent millennials like me. I follow her because I like her style, yes - her look is always put together and cute. And even though I myself am not a mom, I am one of them.
She has over 1 million followers on Instagram. Arielle Charnas, 31, is famous for being a stylish mom.
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